NezTech Corporation provides decision support, advisement and management services for small businesses, start-ups and established organizations and institutes. The cornerstone of NezTech’s service is sound and rational business research that targets the contacts necessary for successful business strategy development and execution. Staffed by experienced marketers, managers and engineers, NezTech is capable of understanding complex products and markets, and communicating value to investors, managers, early customers and partners. From research to planning to execution, NezTech delivers.

Company History:
Through his involvement with numerous government sponsored incubators and independent venture organizations, NezTech’s founder, Dave Nestic, noticed that technology companies often experienced difficulty communicating the need for their product offering to both prospective customers and investors. A firm that could support the development needs of these struggling companies was needed. NezTech was formed in 1994 as a technology business development and commercialization firm providing market research, industry analysis, strategic planning and outsourced management to early stage technology businesses.

Nestic observed a disconnect between technology entrepreneurs and investors. Entrepreneurs would lament that investors did not understand their products, while investors claimed they did not see value in the technology business plans. This disconnect often centered around proving how the technology would translate into revenue generation, scalable growth and sustaining value. A similar gap often exists in established companies in the early stages of new product development. NezTech specialists help bridge the gap between entrepreneurs and investors, or between new technologies and markets.

NezTech began offering services to clients that helped them to better develop, communicate and sell their technology company concepts. As its customer base grew, so did the scope of the firm’s clients and services. Though NezTech still has a strong group of early stage technology customers, it now also counts much larger corporations among its clientele. NezTech has truly grown into a full service business development and commercialization corporation offering an array of business development services.
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Business Philosophy:
“ Never miss the opportunity to make a connection; never stop selling.” - Dave Nestic, Founder
The largest single success factor in business is the connections that a manager makes in the industry. At NezTech, we believe in immersing ourselves into an industry alongside our client. By doing this, we seek to fully understand the underlying value drivers a client’s business brings to key individuals in the industry, and we use this knowledge gained to direct clients to effective growth strategies.

Business Research Philosophy:
During research phases NezTech personnel dive into your industry. They pick up the phone and find the industry thought leaders. NezTech can visit customers and prospects, attend trade shows interview sales personnel and engineers. They work to uncover the underlying value drivers of your business or to find the information needed. Impressions during conversations are registered and actionable concepts are floated to gain insight. If a business opportunity arises during research, NezTech works to capitalize on it.

Planning Philosophy:
NezTech planning is concise and clear. Large tomes do not suit fast moving business opportunities. NezTech believes in getting to execution quickly so the inevitable necessary adjustments can be uncovered early. Communication during planning is critical. Client management is involved with planning processes and conclusions.

Management and Execution Philosophy:
Execution begins when the project starts. Often times during research phases the management can see where the opportunities lie before the plans are composed. Whenever a market connection pulls you into a sizeable opportunity, take action and capitalize on it. NezTech believes nothing speaks value to investors and other customers more than quality reference accounts.
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NezTech Management:
NezTech professionals are experienced in the efforts necessary to develop new business thrusts and commercialize new technology. Background experience includes not only functions of marketing, management and sales, but also technology transfer and scouting, government research funding, product development, strategic partnerships, market research and analysis, planning, and fund raising. The team maintains contacts with engineering firms, institutional technology managers, technology company executives, economic development professionals, venture capitalists and private investors.

Dave Nestic coordinates the efforts of numerous market research and product management professionals working for or with NezTech. He also provides commercialization consulting, business analysis and strategy, marketing and sales planning, and plan implementation for client companies. Dave has over 20 years prior experience with technology company development and incubation, technology product development and commercialization, and technology product sales. He has held marketing, sales and business development positions in diverse technology fields such as DNA probe technology, medical product development, embedded Internet communications and more. Nestic also gained valuable insight into government research funding as Director of an SBIR assistance center for the State of Ohio’s Thomas Edison program, and as Director of Technology Economic Development for the Greater Columbus Chamber of Commerce. Most recently Dave spent two years as VP of Business Development and Marketing for NetEnabled, an embedded communications and networking company, and was an executive partner in an internet retailing operation. He holds a BS in Electrical Engineering from Ohio University and an MBA from Capital University.

Ernie Knight brings extensive experience working with early stage technology companies to his role as a Senior Development Consultant at Neztech. Most recently, he managed the investment process for Reservoir Venture Partners, a venture capital firm targeting seed and early stage technology companies with an emphasis on information technology and biosciences. Prior to RVP, Ernie spent over 7 years in technology management operating roles. He has held leadership positions with venture-backed startups (e-Steel and Autodaq Corporation), a high growth public technology company (Interwoven), and a Fortune 1000 corporation in marketing, sales, R&D and manufacturing. Ernie’s education includes an MBA from the Harvard Business School and a Bachelor of Science from Case Western Reserve University in Electrical Engineering and Applied Physics, where he graduated magna cum laude while earning the Michael L. Wolfe Prize for creativity in engineering.

Jon Gray is an experienced entrepreneur and small business advisor. He has over 25 years experience in various technology management and business development roles, including product engineering, product marketing, strategic partnerships (nationally and internationally), business development, and business unit management (P&L experience). He also has experience in service operations management and in bridging the technology and cultural gap between commercial, academic, and government enterprises, specifically for the development of new technology and commercial opportunities. His experience includes over 10 years in Fortune 500 companies as well as officer level positions in non-profit, academic, and government based technology and economic development organizations. In his most recent role, Jon served as the Director and CEO of the MicroMD Laboratory of The Ohio State University. Jon has also served for over 6 years on the Board of Examiners for the National Quality Program and is a Trustee, Officer, and Judge for the Ohio Award for Excellence. Jon’s education includes a Bachelor of Science degree from Case Western Reserve University in Electrical Engineering and a Juris Doctor from Cleveland Marshall College of Law. He is licensed to practice in the State of Ohio.

Sonya M. Rarey joined NezTech Corporation in 2002 providing in-depth marketing and research skills focused on commercialization strategy and planning. Prior to joining NezTech, Sonya spent 5 years at Mettler-Toledo, Inc. where she worked in a variety of application and product marketing related positions in industrial, retail and laboratory industries. In her most recent role, Director of Marketing Operations, she developed and managed a team focused on the generation and fulfillment of sales leads fueling incremental growth for the company. She has a broad range of experience working with distribution, direct marketing, telemarketing, trade shows, product introductions, etc. Sonya holds a Bachelors Degree in Marketing from the University of Cincinnati.
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NezTech Resource Partners:
NezTech maintains a strong network of professional, free-lance market researchers, strategists, technical and copy writers, graphic artists, and product managers. These relationships help NezTech bring a company from research stages to commercialization. An association with NezTech broadens a company’s reach and enhances its potential for success